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If you thought spas, gyms, saunas and pools were the height of luxury when it came to apartment living, say hello to <a href="https://zango.com.au/developments/the-shard-phillip-act-2606/" rel="nofollow" target="_blank">The Shard</a> - a designer building in the heart of Woden that comes with a Pilates studio, a business lounge and - wait for it - a piano bar.The 15-storey apartment complex will be erected at the intersection of Melrose Drive, and Brewer and Corinna streets, with 218 of 273 available apartments sold so far.<img alt="the-shard-32-corinna-street-phillip-act-2606-44355-image-0-20220804024_h19HwcK-crop-c0-5__0-5-1600x750-70.jpeg" class="richtext-image full-width" height="375" src="https://d2t3vhau9g43uy.cloudfront.net/media/images/the-shard-32-corinna-street-phillip-act-2606-4.width-800.jpg" width="800">Due for completion in mid-2024, The Shard is the vision of Zapari Group, designed by Cox Architecture, and will be the third residential tower to rise in Woden’s central business district, joining <a href="https://zango.com.au/developments/wova-phillip-act-2606/" rel="nofollow" target="_blank">WOVA</a> and <a href="https://zango.com.au/developments/the-melrose-phillip-act-2606/" rel="nofollow" target="_blank">The Melrose</a>.The Shard sales agent <a href="https://zango.com.au/agents/keenan-veraar/" rel="nofollow" target="_blank">Keenan Veraar</a>, of <a href="https://zango.com.au/agencies/lj-hooker-project-marketing/" rel="nofollow" target="_blank">LJ Hooker Project Marketing</a>, says many Canberrans are swapping suburban homes in the neighbouring suburbs of Chifley, Lyons and Mawson for luxury and location.<img alt="the-shard-32-corinna-street-phillip-act-2606-44355-image-0-20220804024_wPJlGY6-thumbnail-1920x1920-70.jpeg" class="richtext-image full-width" height="585" src="https://d2t3vhau9g43uy.cloudfront.net/media/images/the-shard-32-corinna-street-phillip-act-2606-4.width-800_lJoZ3OR.jpg" width="800">The penthouse level of The Shard is attracting a diverse range of buyers, from couples and families, to members of the Canberra property industry.“One couple we sold a Glasshouse [penthouse] to have grown up sons, so they purchased another apartment on one of the lower levels,” Keenan says.“The face of Woden is changing significantly, and people want to be close to the action.“Work on the Woden extension of the light rail has begun, along with a major upgrade of the Phillip CIT campus.”<img alt="the-shard-32-corinna-street-phillip-act-2606-44355-image-0-20220804024_YytAXgU-crop-c0-5__0-5-1600x750-70.jpeg" class="richtext-image full-width" height="375" src="https://d2t3vhau9g43uy.cloudfront.net/media/images/the-shard-32-corinna-street-phillip-act-2606-4.width-800_MO5dgr3.jpg" width="800">According to Keenan, the demand for luxury living in the heart of Woden was obvious the moment the marketing campaign for The Shard went live.“We had a huge focus on digital and social media advertising early on with several buyers coming through those channels,” he says.“Word of mouth plays a big part in Canberra, especially when you’re working on a project of this size and scope.”<img alt="the-shard-32-corinna-street-phillip-act-2606-44355-image-0-20220804024_Z0ZOa5M-crop-c0-5__0-5-1600x750-70.jpeg" class="richtext-image full-width" height="375" src="https://d2t3vhau9g43uy.cloudfront.net/media/images/the-shard-32-corinna-street-phillip-act-2606-4.width-800_UkYM5E2.jpg" width="800">The artist’s impressions of life at The Shard are breathtaking. The building will feature a wine cellar and a modern retail space on the ground floor, just steps away from Westfield Woden.With The Shard, Cox Architecture responded to Canberra’s demand for luxury living across every single one of the building’s 273 apartments, Keenan says, which all have penthouse-style inclusions like Smeg appliances and Villeroy &amp; Bosch tapware.<img alt="the-shard-32-corinna-street-phillip-act-2606-44355-image-0-20220804024_edps17f-crop-c0-5__0-5-1600x750-70.jpeg" class="richtext-image full-width" height="375" src="https://d2t3vhau9g43uy.cloudfront.net/media/images/the-shard-32-corinna-street-phillip-act-2606-4.width-800_yAfh5Sy.jpg" width="800">“The Shard offers a level of luxury currently not on offer in surrounding developments,” he says.“Buyers downstairs are loving the penthouse level finishes and inclusions on every floor. What’s considered elegant elsewhere is only the standard at The Shard.”

Next level luxury: The Woden development with its own business lounge and piano bar

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Buyers have swooped on apartments in Zapari’s proposed development on Woden’s western edge opposite Westfield shopping centre, breaking six sales records.Zapari plans to build a 16-storey, L-shaped, 273-unit apartment building with nearly 500 square metres of ground-floor retail on the 2,570 square metre site bordered by Melrose Drive to the west, Brewer Street to the south, and Corina Street to the east (Blocks 4, 5, and 7 Section 12).Zapari says the <a href="https://zango.com.au/developments/the-shard-phillip-act-2606/" rel="nofollow" target="_blank">Shard</a> development, designed by Cox Architecture, will reinvigorate what has become a tired and degraded part of the Town Centre.<img alt="Shard-2.jpg" class="richtext-image full-width" height="533" src="https://d2t3vhau9g43uy.cloudfront.net/media/images/Shard-3.width-800.jpg" width="800">Marketing agent LJ Hooker said 150 dwellings had sold in three months of pre-sales to be Canberra’s fastest-selling development in recent times.Records were broken in off-the-plan sales of one, two, three, four and five-bedroom apartments, while two penthouse purchases sales doubled previous records.A four-bedroom penthouse sold for $2.275 million and a five-bedroom for $2.817 million to a Canberra downsizer and a local family, smashing the previous Woden record of $1.145 million.A four-bedroom apartment sold for $1.4 million, a three-bedroom for $915,000 and a two-bedroom for $765,000, all to Canberra downsizers.A Canberra first home-owner paid $517,000 for a one-bedroom apartment.<img alt="Shard-5.jpg" class="richtext-image full-width" height="533" src="https://d2t3vhau9g43uy.cloudfront.net/media/images/Shard-5.width-800.jpg" width="800">LJ Hooker Projects General Manager <a href="/agents/andrew-ligdopoulos-3/">Andrew Ligdopoulos</a> said location, quality and floor size had drawn strong interest, especially from downsizers.“While this may seem high to some, the size and quality of the penthouses on offer has never been seen in Woden before and previously, you would have to look in the City or Inner South to find a similar offering,” he said.“These two larger penthouses with 280 square metres of living space sold well beyond what is typically seen in Woden.“These prices and quality are on par with penthouses found in the City; however, The Shard residences are larger and therefore buyers are getting more out of their investment.”<img alt="Shard-4.jpg" class="richtext-image full-width" height="533" src="https://d2t3vhau9g43uy.cloudfront.net/media/images/Shard-4.width-800.jpg" width="800">Mr Ligdopoulos said more than 90 per cent of the buyers were local residents looking for quality.“Many buyers now put quality above price on their apartment shopping list, particularly owner-occupiers, so we are seeing buyers drawn to the level of inclusion unheard of in Woden,” he said.“And then there is location, with The Shard literally on the doorstep of Westfield Woden. It is the only new residential building which passes the shopping trolley test, where you can truly walk to your apartment carrying your groceries.”Mr Ligdopoulos said the price records and rapid sales meant The Shard had led the way for Woden to pivot into more premium apartment offerings, proving the appetite is there.<img alt="Shard-2.jpg" class="richtext-image full-width" height="533" src="https://d2t3vhau9g43uy.cloudfront.net/media/images/Shard-2.width-800.jpg" width="800">Zapari last month revised the development on advice from the National Capital Design Review Panel, also dropping a central atrium after being told it was not appropriate for the building.View the full listing with the listed agent for <a href="https://zango.com.au/sale/the-shard-32-corinna-street-phillip-act-2606-44355/" rel="nofollow" target="_blank">The Shard, Phillip</a> on zango.⁠Article was originally written and published by <a href="https://the-riotact.com/zaparis-shard-shatters-woden-sales-records/501724" rel="nofollow" target="_blank">The RiotAct.</a>

Zapari’s Shard shatters Woden sales records

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View important property information for 301/7 Irving Street PHILLIP, ACT 2606

301/7 Irving Street PHILLIP, ACT 2606 is for Sale on Zango

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Tom Williamson

PHILLIP

Woden Valley

ACT & Surrounds

Garage

Swimming Pool

Air Conditioning

North Facing Views of Telstra Tower

Ray White Canberra

Population in Phillip is 2936, with a median age of 32. This is way below the Canberra average of 40.5 and way below the national 41.6

Your new suburb is very young

Compared to other areas, couples (28%) and singles (25%) are over represented and the amount of single parents lower than national average

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Phillip

301/7 Irving Street PHILLIP, ACT 2606

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Distance	School	Address
0.41 km	Canberra College	Launceston Street, Phillip
0.75 km	St's Peter & Paul	Wisdom Street, Garran
0.81 km	Lyons Early Childhood School	Tarraleah Crescent, Lyons
0.87 km	Malkara School	Wisdom Street, Garran
0.90 km	Curtin Primary	Theodore Street, Curtin
1.09 km	Southside Primary Introductory English Centre (at Hughes Primary School)	Kent Street, Hughes
1.09 km	Hughes Primary	Kent Street, Hughes
1.26 km	Holy Trinity Primary	Theodore Street, Curtin
1.54 km	Woden School (The)	Denison Street, Deakin
1.63 km	Hospital School (The)/Canberra Hospital	Yamba Drive, Garran

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301/7 Irving Street PHILLIP, ACT 2606

North Facing Views of Telstra Tower

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Next level luxury: The Woden development with its own business lounge and piano bar

Zapari’s Shard shatters Woden sales records

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Irving Street

Phillip

Woden Valley